Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing (3)
Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing
You need to have some knowledge of what to look for and expect from a mobile marketing plan. You need to know what resources are available to you, and who can provide you answers as to what you need for helping promote your business. The tips in this article can help you with how to start.
Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for immediate response.
Incorporate QR codes into your print material. These can be scanned by most Smart phones, and then they bring the user directly to your website. This is an effective way to increase traffic to your site and let your customers know about valuable promotions. You can also track QR codes so that you can get an accurate idea of cost versus profit.
Set up a poll for your marketing campaign. Polls can be set up as a question-response format or a response message. Polls are an excellent source to use to get the options of your customers to your products. Always check with your mobile provider to make sure they can support real-time results for your polls.
On your website, mobile website, and in your email newsletter, you should provide your customers with a way to input their cell number so they can receive texts from you about discounts, coupons, and news on new products. They’ll appreciate hearing it before anyone else and are more likely to act on it.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
Do not wait to integrate mobile friendly marketing ideas into your sales plan. Individuals are buying smart phones every day. They work for a busy lifestyle on the go, and make it easy to get the information consumers want. If you wait to start your mobile marketing plan, you will lose customers. Your competition will jump ahead while you watch profits fall.
If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free QR code generator online that will also keep track of how many people are scanning your image.
As you have seen in these tips, there is a lot of knowledge you can acquire before creating your own mobile marketing plan, and it’s this knowledge that can help promote your business. Do everything you must to find out what techniques to include in your plan that are best for your business needs.