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Business Professionals Applications

Business Professionals Applications

In today’s business world, you have to be ruthless and constantly taking note of the changing financial environment you are in. One of the greatest ways to do this is have a device that allows you to accurately control your expenses as well as keep track of how your money is being spent. If you have an Apple iPhone, than you most likely have a life that requires detail and organization. When it comes to finances, you must be extremely organized in order to make sure that your money isn’t being thrown around. And when you have an iPhone, you are able to add applications to your device, that will help organize your life. One of the best productivity applications for the iPhone is the JustAddMoney Expense Tracker.

This amazing application not only allows you to keep track of your money, but also you are able to share this information through a multi-user online tracker. This is perfect for a business that wants to be constantly updated on the financial happenings of the company. With this application, you are able to update your expenses in real-time, by entering in checks, receipts, credit card purchases and even how much cash you currently have. Since you are able to add additional users to the expense tracker, you can see how much money everyone has spent before making the next big purchase.

One of the coolest features about this application is how it can accurately manage your finances, no matter how complex they are. If you are running a business, and you want to keep your decision making employees up-to-date with all of the financial happenings, than you can do so by creating an account for them. After you have created an account, you can transfer money from these accounts, organizing expense categories and even create financial reports based on a certain date. This will keep your financial reports extremely organized and easy to understand.

Also, when you have this application, you can have real-time updates to how much money has been spent, and where. This will save you time in waiting for your checks to clear with the bank, and also will keep you from being surprised when you open your credit card billing statement.

Another great application for the business-minded, as well as those who want to keep information private, is the Mobile Password Safe. In today’s world, it is very important that you have a secure place to store all of your sensitive passwords, and what is a better place that your cell phone. You always have access to these passwords, however, only you are able to gain this access to the passwords. How this system works is you create labels for your passwords, and then put the actual password within the application.

After you have done so the passwords are actually decrypted into your browser, which means that plain text will never be transferred to the various servers. By doing so, this means your passwords can never be hacked and you are provided with 100% safety and security. If you have many passwords to sensitive locations, or if you just want to keep your online banking password even more protected, you will love this application.

Apple’s 2007: That Was the Year That Was

Apple’s 2007: That Was the Year That Was

The biggest Apple story for 2007 is the phenomenal number of great products it released. OK, perhaps not every product was great. However, they were all still exciting and generated significant buzz. What other company can say that?

Here’s my look back at Apple’s year. I offer my brief assessment of each new product — with the benefit of end-of-year hindsight.

iPhone Calling

iPhone. The invention of the year. The gadget of the year. The you-name-it of the year. Could this product possibly live up to all this hype? Yes. Definitely.

Of course, it is not perfect. Where is voice dialing and built-in GPS, for starters? I am already salivating over the expected 3G iPhone 2.0 coming in 2008.

However, the 1.0 version is still as close to an out-of-the-park home run as anyone could wish for. For my money, it’s the most groundbreaking product Apple has created since the original Mac in 1984. It’s already hard for me to imagine how I managed without one. Whether I am looking up a location in Maps, checking movie times in Safari, listening to my voicemail with the incredible ease of its visual interface, sending a quick e-mail message, enjoying music (which I do more often now that I always have an iPod with me), or playing one of the games I added after hacking the device, it seems that I am always using my iPhone for something.
Leapin’ Leopards

Mac OS X 10.5 Leopard. A mixed bag. Yes, it has some intriguing new features. I am especially fond of screen sharing and Back to My Mac. Time Machine is also a plus.

However, the more I use Leopard, the more I find that it actually offers very little in the way of “must have” features. Indeed, if I was forced to revert to Tiger tomorrow, I wouldn’t object. Actually, I would welcome a return to the Dock in Tiger (with its hierarchical folder menus) or the firewall in Tiger (with its ability to turn individual ports on and off). Then there are the too-numerous startup and login problems in Leopard (see my recent MacFixIt column for exactly what I mean here). I have the sense that, with all the other stuff Apple had going on in 2007, Leopard was not given the attention it needed. It may take until around version 10.5.3 before Leopard is truly a “finished” product.

More Needed for Apple TV

Apple TV. I own one and I enjoy it. I have it connected to my home theater system in my living room. However, my major use of it is for playing music, not video. For streaming music from iTunes, it is a far better choice than the AirTunes component of an AirPort Express — because Apple TV offers a video interface and remote control. Even better, by syncing files to the Apple TV’s hard drive, you can play music without having to be connected to a Mac at all.

For Apple TV to live up to its name and be really useful as a “TV,” it needs a significant upgrade. An obvious starting point would be some sort of DVR-like capability.
AirPort’s Landing

AirPort Extreme. If you are thinking of upgrading to a new AirPort Extreme Base Station for the speed boost of the 802.11n network, you probably shouldn’t bother. In particular, if you use your WiFi network just for connecting to the Internet, your Internet speed is a bottleneck that will prevent you from seeing any overall speed gain as compared to 802.11g. Actually, the speed result can be even worse than no gain at all (as I detailed in the MacFixIt column months ago), due to problems with signal strength specific to “n” networks.

Still, the ability to add a networked hard drive to the Extreme is a plus. Of course, if you have no wireless router at all, the AirPort Extreme would make a worthwhile purchase.

Touch: Crippled iPhone?

iPod touch. I have done an almost 180 degree turn here since the initial release of the iPod touch. My first reaction was: Great! Here is the iPhone-less iPhone that users have been clamoring for. Now you can have the iPhone’s touchscreen interface without having to pay for a two-year phone contract.

My more recent reaction, however, is closer to “What’s the point?” I know I am showing my iPhone bias here but … the iPod touch does so much less than the iPhone that I keep feeling the touch is just a crippled iPhone. For US$100 more in initial cost, you can have an iPhone with the same 8 GB of memory, all of its added features and save yourself having to carry around a second device as an iPod. If you are willing to go with AT&T (NYSE: T) as your mobile phone carrier, the iPhone is the way to go.
New Nano, New Life

iPod nano. The new nano is a worthy successor to the previous generation nano. I was especially glad to see that it now plays video, even though I suspect most users will not be watching much video on it. On the downside, I am not a fan of the redesigned “fatter” shape.

iLife ’08. I still have mixed feelings about iMovie. It is definitely easier to make a quick movie now, but I miss the timeline controls that I now need to upgrade to Final Cut Express to get.

For iPhoto, its biggest new feature is Events. Personally, I don’t have much use for it. Indeed, it sometimes gets in my way, creating events automatically that I would prefer not be created.

The improvements in GarageBand are cool. I had fun with Magic GarageBand. The ability to easily make multiple takes of a recording is definitely helpful.

Overall, iLife ’08, a bit similar to Leopard, is a worthwhile but not essential upgrade. Still, if you are upgrading to Leopard, you’ll probably want to upgrade here as well. Of course, if you buy a new Mac, you get the new iLife included.

A Nicer Workplace

iWork ’08. Numbers gives iWork a spreadsheet, and it’s an excellent one, with Apple’s expected attention to visual appearance and interface details. Pages and Keynote have been nicely upgraded as well. The tracking feature in Pages is an especially big plus; animations in Keynote provide some fun new options. iWork ’08 may not be ready to replace Office for most users, but it keeps getting better with each new version. If you don’t absolutely need Office, iWork ’08 is a great alternative.

Those Mac ads. Finally, a word about those “I’m a Mac; I’m a PC” ads. Some may find them a bit irritating. Some may claim they overstate the advantages of a Mac. Some may feel they have begun to wear out their welcome. Not me. I still find them to be one of Apple’s best ever ad campaigns. I enjoy each new batch. I especially got a kick out of the special one that opened the WWDC this year (you can still see it here).

If nothing else, the ads are a fun way to feel good about the Mac, and why not? It’s been a great year for the Mac and all the rest of Apple. As I said at the outset, even if not every product was a complete success, you still have to be impressed by the sheer number of worthy products Apple put out. It’s hard to imagine Apple topping itself in 2008, but we’ll soon begin to see. Macworld Expo is just around the corner.

What will Google Do With $4 Billion?

What will Google Do With $4 Billion?

Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides my own speculation and insight and it might surprise you.
Google. Currently trading at close to $300 per share.
The company has an $83 billion market cap making it one of the most valuable companies in North America, almost double the value of Yahoo! And almost 4 times the value of General Motors.
With this kind of valuation, what could Google have up its sleeve? After all they are reported to have over $2 billion in cash reserves alone. You’d think with that kind of cash on hand they could do almost whatever they wanted. So why add an additional $4 billion to that pot?
What could Google be after thats worth more than $6 billion? Well, I have some ideas.
But before I go there, let’s look at some of the things Google is doing now.
The company recently launched Google Talk – their own version of an IM program.
They’ve also been looking into other areas of communication as well, such as hunting out dark fiber. That is, fiber optic cabling that is unused.
They’ve also been active in the areas of social networking and personalization. And we all know about Gmail, Froogle and Google News. These are just some of the areas Google has been moving into. They are, as we in the industry call them, verticals.
But that’s not all that Google is interested in. While they make sense, I think Google is just scratching the surface of their potential.
In order to understand what I’m talking about we must first review Google’s mission statement:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
So, how does Google go about making all the world’s information accessible and useful? Well it’s a good start that they have a hyper active crawler that not only indexes pages, but also images, audio and video files. In addition, Googlebot can index text files, Microsoft documents such as Word and Excel documents, PDF’s and more.
I think they’ve pretty much covered the “organize” part of the mission statement. Sure there are more file types and sources out there, but Google finds more and more of them every day.
Let’s skip to the last point – “useful”. I’ll save “accessible” till later.
In order to make it useful, Google must present it in such a way that the user is exposed to as much of it as possible, yet it has to be relevant to the user. And they have been working on this for quite some time.
Now you may notice you not only see the usual paid and organic results, but in some cases you see definitions, Froogle results and more.
And more recently we are beginning to see other forms of vertical results show up in the “regular” organic results. These are results where Google is suggesting other potential matches to your query.
All in all, I’d say Google has a pretty good handle on presenting useful results. Sure it can get better, and I think it will. In fact Google MUST get better in order to stay ahead of the pack.
So, I’ve covered the “organize” and “useful” now its time to talk about the “accessible” and this is where my speculation starts.
Remember at the beginning of this article I said I wondered what Google needed $6 billion for?
What I’m about to write here may surprise some, but not others.
I think Google wants to move into the next generation of the web – the wireless web. And how they are going to do it is by buying a struggling wireless provider.
The wireless provider I’m thinking of is T-Mobile.
Just let that sink in for a moment. T-Mobile is the company that uses Catherine Zeta-Jones in their TV commercials.
Why T-Mobile?
Well, for one, the parent company, Deutsche Telekom is not satisfied with how the company is doing in the US. They have even hinted that they may sell the company.
Google recently signed a deal with T-Mobile to provide web services for the company. Google also recently purchase a company called Android, which makes wireless phone software and who’s founder also developed a device called Hiptop which is sold by T-Mobile. Coincidence? I think not
And a quick evaluation of Deutsche Telekom indicates that the US subsidiary (T-Mobile) is indeed worth about $6 billion.
It has been common knowledge the past few months that Google is investing heavily in wireless technologies. Android is just the latest in a string of purchases centered on wireless and the emerging possibilities it holds.
Even if Google doesn’t buy T-Mobile, they will still be in a position to offer a hybrid wireless/broadband communications system capable of allowing transitions between wired/wireless technologies.
Combining wireless/wi-fi technology into a fiber optic network makes perfect sense for Google. Imagine having a Google cell phone for which the monthly fees are minimal and having the phone be smart enough to switch to a local wi-fi hotspot with fiber connection allowing for national and international calls at a fraction of the cost. Google would crush the competition.
And like I said, the infrastructure for this is either in place (in other words, Google already owns the technology) or will be shortly (in that they are developing and/or purchasing it).
Really, the whole delivery of results is the only place Google is lacking. Without an internet connection and computer you can’t access Google. Therefore Google wants to put Google in the palm of your hand. And what better way to do that than offer a cheap/free cell phone with international calling capabilities?
And all you have to put up with is some unobtrusive advertising.
And think of that – what would an advertiser pay to have a captive audience? No longer would the advertiser have to pay for broad keyword matched advertising. Through geo-targeting and demographic profiling the advertiser would be able to target his ads at the right age group in the right location, carrying a Google cell phone.
Really, I’d put up with a few ads for a free phone with virtually unlimited long distance. I can tune out TV ads now, and I all but ignore PPC ads, so I’m sure I can ignore the cell phone when it beeps indicating a new ad.
Now I’ll grant that this is extremely speculative. Perhaps T-Mobile isn’t the target, but I’m pretty confident that someone in the market is.
In any case, if you have other ideas, or would like to share your speculation, please leave a comment.

Great Gadgets That Make Greater V-Day Gifts

Great Gadgets That Make Greater V-Day Gifts

Gadgets, gadgets, gadgets! Whether you agree or not, gadgets have made the world go round. Imagine life without technology – kinda boring, right? Some may quote that they cannot live without mobile phones or laptops on their side. Gadgets do possess a lot of benefits. They serve as a bridge for long distance relationships, family affairs, connecting people, memories, updating, sharing facts and much more. Whether you are a techie person or not, admit it you still need one. Businesses rely on technology these days. It’s going to be so difficult without it. That is why gadgets are the perfect gift.
We cannot change the fact that gadgets are being sold in higher prices compared to any stuffs, whether it’s a cheaper design or mobile companies who offer economical prices, you cannot find gadgets that costs very low. That is why when we say gadgets, expect to spend more. In certain point of our lives, we also think about giving luxurious gifts to our beloved ones. Not minding the prices, gadgets will be the perfect one, especially when it’s for a special occasion like Valentine’s Day. Now if you’re considering this so, here are the top latest gadgets you could give out on the day of hearts.
Samsung Galaxy Camera
This is the first full blown, Android-powered and digital SLR Smart Camera. The Samsung Galaxy Camera always comes with a huge assortment of advanced applications, features, and a striking 4.7″ touch screen. It also possess similar display technology like the Smartphone Samsung Galaxy S3. This 12 Megapixel camera must give you some precise and sharp shots. For the meantime, the full host of photograph editing applications will allow you to create ideal photo picture every time.
New Furby 2012
For the 14 year of absence, the Furbies are coming back and noisier than before! With their lovely, half bird-half gremlin appearance and huge, digital eyes that currently respond to your movement and voice by frenzied away in their ‘furbish’ verbal communication.
Google Nexus 7 Tablet
The Google Nexus 7 is the most up-to-date slim, sexy and slick tablet. It essentially does everything. The more costly the tablets, the faster it performs.
Major points are the light design, compact, quad core processor and sharp screen, which makes the whole thing run quickly. The downsides of these are the limited memory. It only has eight or 16 GB of internal memory, which cannot be added further and there is no 3G or 4G receiver, so Wi-Fi is limited. So you can see where they have saved money to bring the price down.
Amazon Kindle Fire HD
This is one more Android-powered tablet, however with the 16GB of memory at lowest price possible. It is without a doubt that this one will be admired to women who love Kindles and desire something to surf the web or read digital copies of online magazines.
This HD Amazon Kindle Fire has light and slim body with sharp higher resolution touch screen, yet with a less prevailing dual core processor than what the Google Nexus 7 possess. And you should not forget to access to the Amazon’s app store where you can download all approaches to games and widgets.
iPod Touch and iPod Nano 7th Generation
This iPod Nano and iPod Touch 7th generation MP3 players are filled with further features than ever before and comes in an incredible range of colours.
There’s some gravely costly tech on people’s Valentine’s lists this year and it’s going to be interesting to see a lot of gadgets available on the market, from smart cameras to smart phones up to music players, toys as well as tablets. The tablet marketing is progressing as the prices become more reasonable and the excellence of the products keeps rising. At this speed, it won’t be that long until each person has Smartphone.

How To Move Aggressivly Using Your Mobile Marketing (2)

How To Move Aggressivly Using Your Mobile Marketing

In all of marketing history, few marketing techniques have come as close to delivering a personal touch as mobile marketing. Mobile devices are items that most people either keep on their person or in sight for most of their waking hours. This article will build on this information and give you some helpful hints to make this type of networking work for you.

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

To draw in customers who might ignore advertisements, give them ways to use their phone’s capabilities. For example, you could ask them to take a picture of an item and then email it to you to get a coupon code. People love to play with their phones, and giving them a chance to do that can attract hard to reach customers.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

If you are going to send out text messages to your customers, do not send them out at hours that would be inconvenient for the clients. Stay away from sending anything out in the evening or early morning. Also, do not send anything on Sundays or holidays unless it is extremely important and relevant.

You must remember that in order to receive something from your subscribers you have to give to them. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

Check out the competition. Find out what mobile messaging is like from their perspective. Compare the quality of your messages to theirs and find out if you need to make changes in your strategy. Chances are, they are probably watching what you are doing with your marketing efforts as well.

Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.

To summarize, you have an opportunity to connect with people on a personal scale that is otherwise unheard of in marketing. Use the tips provided here in this article to ensure that you are delivering content that is desirable to the customer and relevant to the message you are trying to send out.

Push Your Business To New Heights With Mobile Marketing (3)

Push Your Business To New Heights With Mobile Marketing

Ready to begin with your own mobile marketing plan? Do you know where to start or how to begin? Do you know what will work best for your business? If you have no clue how to answer these last couple questions, the tips that are listed below are for you.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader. You have no idea about what their results are from having a blog, or a twitter account, so don’t just get one because they have one, you very well could be following them down a path to disaster.

Keep track of what your competition is doing. Are your competitors sending out messages on their customers’ cell phones? Find out what kind of techniques they are using. If your competitors do not have a website that can be easily accessed via cell phone, this could be your chance to steal some of their customers.

Your mobile campaign should be linked to the core of your marketing strategy. Using mobile devices is a great way to get some attention, but you should encourage people to report their attention on your main strategies. This means you should do your best to get them to visit your website if this is the main tool you use.

Do not send your messages anytime. People will not appreciate getting a message from you in the middle of the night. Perhaps you can even divide your customer base by time zones so that you do not send a message at an odd hour. Avoid sending messages during holidays, except if it is relevant to your campaign.

Link to interesting websites. One of the fun things you can do to improve relations with your customers is to link them to sites you believe that they will enjoy. These can include blog posts, social networking sites, sweepstakes, or anything else you choose. Just make sure not to overdo it by spamming them.

Use QR codes. These images allow people to interact with your campaign by scanning a code that will redirect them to your website. Make sure the QR code takes people to a place where they can find useful information or interesting discounts. If not, they might not scan another code from you.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Do you know how to begin your mobile marketing plan now? Can you now find a place to begin with it? Do you know what will work for your business? If you can now provide an answer to these questions, then you have read and understood the previous tips, and are now ready to make mobile marketing work for you.

Kindle Publishing Why Publish your Book on Kindle

Kindle Publishing – Why Publish your Book on Kindle?

Unless you’re Stephenie Meyer, Dan Brown, or JRR Tolkien, you won’t be able to have the same success as they did when you publish your own book. Needless to say, you’d need more than a good manuscript to impress publishers or your agent. Thankfully, technology has made it possible for authors looking to make a name for themselves to publish their content digitally. One of the proponents of digital publishing is Kindle and its Kindle Publishing Program, which allows authors to publish digital copies of their novels and essays and distribute it to the Kindle network.
While authors may find it attractive to publish their work digitally, Internet marketers should not ignore Kindle’s program, and here’s why:

1.) The age of eBooks is at hand – Authors have claimed that the arrival of eBooks is threatening the life of printed books. The question as to whether or not printed and digital books can live together is yet to be answered. Most of the technology present today, from smartphones to tablets to Kindle, has allowed users to view digital copies of their favourite books.
2.) Your books need not be as long as a traditional book – Quality content is one of the most important factors that will guarantee your eBook’s success. When you have an eBook about Internet marketing that’s only 50 pages yet packed with quality, it’s going to beat books that are 300 pages thicker that have no substance. In this day and age, people are in a hurry and they don’t have the luxury of reading a 300 page book about Internet marketing or any other topic.
3.) Cost of publication is lower – Publishing your book on Kindle is free, which removes the burden of hiring agents or publishers. However, if you really want to make your book look good, you may want to hire a graphics artist to do the book cover, an editor to check your work, and so on.
4.) Digital books are not limited to Kindle – Any smartphone or tablet can view PDF and other digital file formats. If one doesn’t have a Kindle but has an iPhone or Android smartphone, he or she can enjoy the luxury of reading your digital book via their phone. It won’t even cost you an arm and a leg to format your digital book to suit different devices.

Digital publication is making waves and Internet marketers should take advantage of this skyrocketing growth and demand for digital content. Publishing your content on Kindle is something that you shouldn’t ignore.

Your Questions Answered About Mobile Marketing

Your Questions Answered About Mobile Marketing

If you are not that sure about what mobile marketing is, or what all would be categorized under it, then you are not alone. There are many people who either did not know that it was its own branch of marketing or they just ignored it. Read this article to obtain a good background about the subject.

Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.

Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.

Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business. Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.

Give your customers a taste. Provide your customers with a product sample. Sampling is a powerful marketing tool, getting a first time taste or a use of the product is enough to get many consumers hooked. Set you marketing campaign up so that when the consumer responds that they will receive a text alerting them of when they will receive the item.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

On your website, mobile website, and in your email newsletter, you should provide your customers with a way to input their cell number so they can receive texts from you about discounts, coupons, and news on new products. They’ll appreciate hearing it before anyone else and are more likely to act on it.

To wrap it up, you were not sure that mobile marketing had been classified as its own type of marketing but now you know not only what it is, but some of the ways that it can be implemented. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.

Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing (3)

Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing

You need to have some knowledge of what to look for and expect from a mobile marketing plan. You need to know what resources are available to you, and who can provide you answers as to what you need for helping promote your business. The tips in this article can help you with how to start.

Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for immediate response.

Incorporate QR codes into your print material. These can be scanned by most Smart phones, and then they bring the user directly to your website. This is an effective way to increase traffic to your site and let your customers know about valuable promotions. You can also track QR codes so that you can get an accurate idea of cost versus profit.

Set up a poll for your marketing campaign. Polls can be set up as a question-response format or a response message. Polls are an excellent source to use to get the options of your customers to your products. Always check with your mobile provider to make sure they can support real-time results for your polls.

On your website, mobile website, and in your email newsletter, you should provide your customers with a way to input their cell number so they can receive texts from you about discounts, coupons, and news on new products. They’ll appreciate hearing it before anyone else and are more likely to act on it.

Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.

Do not wait to integrate mobile friendly marketing ideas into your sales plan. Individuals are buying smart phones every day. They work for a busy lifestyle on the go, and make it easy to get the information consumers want. If you wait to start your mobile marketing plan, you will lose customers. Your competition will jump ahead while you watch profits fall.

If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free QR code generator online that will also keep track of how many people are scanning your image.

As you have seen in these tips, there is a lot of knowledge you can acquire before creating your own mobile marketing plan, and it’s this knowledge that can help promote your business. Do everything you must to find out what techniques to include in your plan that are best for your business needs.

The Best Guide When It Comes To Mobile Marketing

The Best Guide When It Comes To Mobile Marketing

You’ve done it. You’ve created a business. Now it’s time to start using mobile marketing to promote it. You probably have tons of questions on how to start and what to do, but don’t worry, this article can help you. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.

Include QR codes in different types of promotional materials. You can have QR codes in magazines, billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to take a potential customer from a printed form of advertisement into a digital one.

Shorten a lengthy or complicated URL, by using a QR image generation shortener. This will keep the code design basic, and it will be easy to scan. URL shorteners are simple to learn how to use and they will allow you to shorten any URL, in just a few, short steps.

You must keep in mind that mobile marketing works best on customers you already have, so your goal is to not only retain them but convince them to forgo the competition and only buy from you. Give them coupons, discounts, information on new products before anyone else has it, and you’ll find they remain loyal to your company.

Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.

When it comes to mobile marketing, one great way to connect with your customers is through QR codes. This is a great in-store idea because the customer can can scan a bar code with their mobile device’s camera and obtain either an exclusive coupon, a video or other information.

Text based ads are more effective on mobile platforms than ads using graphics. Download speeds on mobile devices are often much slower than on computers, and downloading large amounts of data can also be costly. Using large graphics files will not only annoy your target audience, the ad might even take too long to download for them to be able to view it.

Avoid using abbreviations and caps. Most people will be annoyed by this and dismiss your message right away. You can use capitals to write the name of your brand or to emphasis a good call to action, but you should keep your message as short and simple as you can.

Now you should be much more prepared when it comes to mobile marketing. If you thought that you were ready before, well you should now be an expert! The tips that were given should have provided you some advice that can help you get started with your mobile marketing plan.

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